Sustainable Fashion Trends - How the Fashion Industry Can Go Green - Seeker's Thoughts

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Seeker's Thoughts

A blog for the curious and the creative.

Sustainable Fashion Trends - How the Fashion Industry Can Go Green

An increasing number of consumers are becoming aware of sustainable fashion. This includes young buyers who embrace thrif

ting and the various 'cores' such as bloke-core, cottage-core and ballet-core.

Every hour, an entire truckload of textiles ends up in landfill or is burnt - an unacceptable waste stream. To support sustainable fashion brands are exploring organic cotton, recycled materials, fair trade partnerships and product repairs as viable ways forward.

Slow fashion

Fashion industry leaders have made much noise about their intentions to green their industry, yet transformation efforts remain modest. 

While plastic alternatives, circular business models and efficient recycling could go some way towards greening this highly polluting sector, real change requires overhauling operational procedures from energy use to hiring practices - something fashion industry leaders seem keen on doing.

As such, several sustainable fashion brands have emerged to address these challenges. These businesses focus on producing durable products using less wasteful production methods and fostering a slower fashion culture. 

Furthermore, these innovations employing 3D modeling and printing reduce trial and error and waste associated with returns from ill-fitting garments; not only helping make fashion more environmentally-friendly but providing customers with valuable services as well.

Consumers are becoming increasingly interested in eco-friendly clothing and are willing to pay premium prices for it. In response, the industry is increasing the number of eco-friendly labels, and offering clothing rentals as a service option to their customers as an easy, stress-free alternative to shopping.

Fashion designers are also exploring different materials such as mushroom leather and kelp leather, made of renewable, recycled or organic material that is easy to work with compared to animal leather that requires toxic chemicals for production. These innovative new fabrics allow fashion designers to craft high-fashion garments without compromising style or quality while offering environmental advantages over animal skin products.

Protecting biodiversity is another key aspect of reducing the environmental impacts of fashion industry operations, and should be treated as an invaluable resource by those working within this sector. Fashion industry companies can play their part by encouraging their suppliers to protect it as well as supporting local communities.

Slow fashion is growing quickly, providing apparel retailers with an opportunity to join its momentum. Retailers can educate customers about sustainability's importance while teaching them how to be more responsible consumers through marketing campaigns, social media content or in-store events; additionally they may provide digital fitting solutions like 3DLOOK's YourFit or Mobile Tailor which improve accuracy of measurements while decreasing trials/returns costs.

Recycled materials

Fashion can put immense strain on our planet, and one way to reduce its effects is through using sustainable materials. Many brands are turning to recycled polyester fibers which help divert waste away from landfills and oceans while simultaneously cutting energy, water, and dye usage in manufacturing processes. 

Nike, H&M, Madewell, J Crew are using recycled polyester as well as organic cotton fabrics and foam made with either sugarcane- or eucalyptus-based components as lower impact alternatives than natural or petroleum-based fabrics.

Dyeing clothing is another source of environmental harm caused by fashion industry. The process uses harsh chemicals and large volumes of water that pollute ecosystems while draining resources from precious ecosystems. Thankfully, many brands are now turning towards eco-friendly plant dyes which pose less threat to our precious environment.

Some fashion brands are taking steps to further the environmental sustainability of fashion by employing regenerative raw materials produced through revitalizing natural ecosystems, which then used in textile production. This helps reverse climate change while simultaneously increasing biodiversity - key aspects of sustainable design.

However, it's essential to keep in mind that sustainable fashion involves more than choosing materials and production methods carefully; industry players should also pay attention to social and ethical aspects such as providing fair wages to workers and safe working conditions for them. Many companies fail to consider such aspects when conducting business - this has serious repercussions for its sustainability.

As a consumer, you can make an impact  by supporting ethical and sustainable brands such as Cariki which uses regenerative fabrics, sustainably sourced materials, and responsible manufacturing. In addition to supporting such brands like this one, secondhand clothes made by unethical fast fashion sites should also be avoided, clothing repairs should also be attempted so as to prolong its life as much as possible while shopping locally at boutique or independent stores which may carry less fast fashion brands are other great ways. 


Consumers are becoming more conscious about their purchasing habits, prompting fashion brands to reduce the environmental footprint of their collections. Some brands have responded by adopting more eco-friendly production processes by using upcycled fabrics - an innovative solution that reduces waste while still being stylish! Upcycled fabric production has been popular among hipsters and crafters for some time; now major fashion brands are following suit!

Many clothing items are produced using oil-derived textiles like polyester and nylon that have harmful environmental impacts. These include energy usage, carbon emissions, toxic chemical releases and water pollution. To address this problem, companies have started making clothing from recycled plastic trash known as "regenerated cellulose." It can be used to produce new garments with similar texture and feel as the original materials while being more cost effective and durable than their conventional textile counterparts.

Organic cotton clothing is another eco-friendly solution, grown and processed with greater environmental responsibility. Organic cotton uses less pesticides, fertilizers, and toxic dyes than its conventional counterpart. Plus, its hypoallergenic qualities make it perfect for people with sensitive skin as it provides greater comfort than regular clothing options!

Regenerative fashion, an emerging trend in sustainability, seeks to restore and improve natural ecosystems rather than just recycle or reduce waste. This movement has been spearheaded by young consumers concerned with their clothing choices impacting the environment; many companies such as Veja sneakers, Stella McCartney and Nudie Jeans now offer such apparel.

Sustainable fashion trends encourage consumers to purchase higher-quality pieces that last longer, thus minimizing waste and eliminating the need to continually purchase new items. Clothing retailers have taken note of this demand by curating collections aligning with slow fashion principles and emphasizing minimalistic aesthetics.

Luxury fashion brands are increasingly prioritizing sustainability, particularly through their online platforms. Selfridges, Browns and Matches Fashion have committed to sourcing 100% of their stock from ethical suppliers while many world-leading fashion companies have signed the Fashion Pact to combat climate change, protect oceans and restore biodiversity.

Fair trade

Recently, sustainability has become a top priority in the fashion industry. From raw material extraction through production and distribution of garments, it accounts for 10% of global carbon emissions as well as contributing to deforestation, coral reef extinctions, water shortages and human rights violations. To increase sustainability within fashion brands and improve sustainability overall, waste reduction measures and emissions reduction need to be implemented at each step of production and distribution processes as well as changes to supply chains.

Fashion brands are shifting away from oil-based textiles in favor of organic cotton, recycled materials and fair trade practices. Their efforts focus on reducing waste while also supporting local communities. Fabric alternatives like hemp, organic cotton, tencel and mushroom leather use less energy, water and chemicals - plus are biodegradable and sustainable! Additionally, fashion brands are exploring technologies which reduce dye and water needs when producing fabric.

Fashion brands can help the environment by adopting circular economy principles in their business models. The current linear economic model of take-make-waste requires too many raw materials. Many companies have implemented the circular economy model by encouraging consumers to purchase secondhand clothing or promoting rewear programs; others reduce their environmental footprint by producing less products or designing for reuse and recycling.

Consumer awareness of their environmental footprint has significantly increased over time. A survey revealed that 65% of global consumers are concerned with protecting the environment, with 80% intending to purchase sustainable clothing items and two-thirds willing to pay more for eco-fashion.

Fashion brands can make an impactful statement through their supply chains by prioritizing sustainability efforts. This is essential given that fashion represents 10 percent of carbon dioxide emissions worldwide - most of which comes from supply chain operations alone. By prioritizing sustainability efforts in their supply chains, fashion companies can reduce waste while producing less harmful emissions.

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